Racism In Public Space Essay - 1287 Words

Life is very difficult in public spaces. It not only has the twists and turns but, for minorities, is racist. Ever since the slave days, African Americans have known to be cautious around police. A few decades ago, the Jim Crow laws legalized separation of races in numerous public spaces. Most blacks have had to adapt to racism and profiling, which is by police due to the white majority in American cities. The recent epidemic of police shootings has made the situation even more worrisome. One can see the effects of this in the streets, the television, and most importantly, the police. Racism in public space influences police perceptions of African Americans through civilian shootings, community emotions, separation between whites and†¦show more content†¦Not excluded, to Zimmerman, racism in the culture of Sanford affected the police as deeply as the citizens. Racism in public space influences police perceptions of African Americans through community emotions. There were various opinions in Sanford natives after Martin’s death about the racism of police and the overall community. The black natives there felt that police â€Å"only get but one side,† (Onwuachi-Willig 1166). The racial minority felt total abandonment from the police in important times of stress and grief. In expression of how the other side of the community felt, a white neighbor of Zimmerman said of the unity of Caucasians and of African Americans in Sandford that â€Å"they don’t want to be with us and we don’t want to be with them,† (Onwuachi-Willig 1177). It is not a surprise that community emotions were filled with anger in both blacks and whites and the police proved themselves unable to provide help. Emotions cannot just influence one’s opinions of the community, but one’s opinions of their job. The racial community div ide shown within these quotes extends far beyond Sanford county and the state of Florida. It is paramount across many American communities and cites. Whites fear those of black color and implicit fear is common within this majority. In a recent NYC study, whites showed to feel the most comfortable with the police and least likely to view police brutality as a problem compared to minorities (Fine, et al. 149). While many blacksShow MoreRelatedAnalysis Of The Poem Big Boy Leaves Home By Richard Wright1389 Words   |  6 Pages In the essay â€Å"Black Men and Public Space,† Brent Staples sheds light on the lingering stereotypes and racism against African-American men in a post-civil rights society. Staples discusses personal instances when he has made a woman uncomfortable simply due to his presence in public. He describes a time when he was casually walking behind a woman with plenty of distance between them, but then she looked back and â€Å"picked up her pace and was so on running†¦Ã¢â‚¬  away from him in fear (Staples). The sameRead MoreRacism On Racism812 Words   |  4 Pages Racism has caused violence, wars and division between people for decades. For a numerous amount of years people have gone around worrying about the smallest problems when there are substantial problems like racism. In Brent Staples essay â€Å"Just Walk On By: A Black Man Ponders His Power to Alter Public Space† the main topic is the struggles African American people go through on a daily basis. Most races would react in a different manner if they listen to the opinions of Staples but his perceptionsRead MoreJust Walk on by: Black Man in Public Space Essay example988 Words   |  4 PagesSanchez 1 Evelyn Sanchez Mrs. Smith English 3 20 February 2013 Just Walk on By: Black Man in Public Space Brent Staples, author of â€Å"Just Walk on By: Black Man in Public Space.† discusses when the white woman he comes across one day late at night was constantly turning back as if she feared him for the way he looked. Brent highlights racism that has occurred to him during the 1970s. This encounter happened in an impoverished part of Chicago; he describes himself as a â€Å"youngish black man--aRead MoreRhetorical Analysis Of `` Just Walk On By `` Black Men And Public Space ``1069 Words   |  5 PagesAs a target of racism and prejudice, Brent Staple wrote Just Walk on By: Black Men and Public Space. Throughout this essay he explains his personal experience in public spaces and the stereotypes he has faced. Since society has deeply embedded their views of â€Å"blacks,† just their presence induces fear and causes unnecessary feelings and emotions to arise. Staples presents no anger in his decision to alter his actions and his appearance to ease those around him despite his skin tone. Societal viewsRead MoreKiese Laymons How to Slowly Kill Yourselves and Others in America and Brent Staples Black Men and Public Spaces967 Words   |  4 PagesIn Kiese Laymon â€Å"How to Slowly Kill yourselves and others in America† and Brent Staples â€Å"Black Men and Public Spaces† both essays deal with being an African American man but the authors respond in a different ways. At one point in history being an African American wasn’t always the easiest but two Authors shared their stories about the experiences they had which were very different. Although the color of their skin is the same and how they treated was as well both authors take different precaution’sRead MoreJust Walk On By Brent Staples Essay1357 Words   |  6 PagesIn his essay, Just Walk on By Brent Staples explains how throughout his life, it is hard being a black man without having others discriminate against him because he is a tall, black man who works as a journalist in a predominantly white field. In Ta-Nehisi Coates book Between the World and Me Coates is addressing his son about the truth of being black in a society that is inherently races and the constructed stereotypes on them by those in power. Both Coates and Staples agree on the fact thatRead MoreDerrick Bells Space Traders1481 Words   |  6 PagesDerrick Bells The Space Traders as an allegory, the characters personify the abstract subjects of late twentieth-century racial politics. In the text the politics of the United States revolves around anti-black thinking, and many white subjects believe that all the environmental and economical problems in the U.S. is due to the black race. Secondly, the space trade comprehends Bells concept of the permanence of racism in the Unites States. Bell believes that the space trade is somewhat familiarRead MoreAnalysis Of Atticus Finch s Kill A Mockingbird 868 Words   |  4 Pageslives. Along with these stereotypes comes racism. Jem and Scout first experience racism against them when Calpurnia takes them to her church one Sunday. Another member of Calpurnia’s church berates Calpurnia for bringing Jem and Scout into an all-black church. Calpurina refuses to let berating change her mind about allowing the children to attend her church. Rather than allow the children to go home as Jem suggests, Calpurnia challenges the racism against white people and proclaims that the childrenRead MoreRacial Profiling : A Cause And Effect926 Words   |  4 PagesProfiling: A Cause Effect Analysis of Racial Stereotypes Racism and racial stereotypes have existed throughout human history. The radical belief associated by thinking the skin color, language, or a person’s nationality is the reason that someone is one way or another has become extremely detrimental to society. Throughout human existence it has sparked tension between groups of people and ultimately influenced wars and even caused slavery. Racism in America dates back to when Native Americans were oftenRead More Racism: Similarities and Differences In Two Essays 1159 Words   |  5 PagesIn the two essays, â€Å"Just Walk on By: A Black Man Ponders His Power to Alter Public Space† by Brent Staples and â€Å"I’m Not Racist But†¦Ã¢â‚¬  by Neil Bissoondath, there are both differences and similarities. The two authors differ in their opinion on the causes of racism and life experiences involving racism, but are similar in regards to the use of stereotypes in the world In Brent Staples’ opinion, causes of racism are derived from fear and the insufficient knowledge that a person might have about another

Essay about Anna Frank The Holocaust - 810 Words

Adolf Hitler was a German. He got arrested for doing ilegal things within the government of Germany. After Hitler was free from prison he went back to work in the government of Germany. Hitler slowly made his way through the German government. While worked his way to the top he created laws and changed things to make everything he was going to do legal. Once Hitler made it to the top he started to kill Jews and other undesirables. Hitler wanted all the Jews and all the other undesirables gone he wanted to make them suffer. He had made the plan of the Holocaust to get rid of the undesirables. The Holocaust was a mass genocide a killing of a mass number of people froma a certain race or group. Since Hitler wanted to kill the undesirables he†¦show more content†¦The people would also take all of the glasses, wedding rings, earrings, and anyother items that could make them look any different from everyone else. Then they would give you the same clothes as everyone else. It was part of Hitlers plan to make them not feel like umans and to make them all look the same. Some of the undesirables would get the chance to be able to move on to a different camp. Your name either had to be called or a doctor would make sure you looked healthy enough to move on. If you had a disease like scabies you had to stay because it was contagious. Hitler wouldnt want sick people to be sent to work or labor camps because they wouldnt be able to work. And if they couldnt work then Hitler saw them as useless. In the work camps the undeirasbles would have to build things thike ammo or weapon s. The amo and weapons would be used to kill the Jews and undesirables. The United States knew there was war going on but they didnt want to get involved with it. The United states didnt plan on joining in until Pearl Harbor was bombed on December 7,1941. Two waves of bombs were dropped on the naval base of Pearl Harbor. Thats when we decided we needed to fight back. Some of the untited state soilders who were on the ships or on land shot at the japaneese aircrafts. Many ships that where at the naval base were either blown up or shot and then they had sunk. Some people insideShow MoreRelatedAnna Frank and The Holocaust Essay802 Words   |  4 Pagesthat focuses on the Holocaust. There are many titles that surround the Holocaust. Many things relate to Hitler and World War II. Also a common method for learning about the Holocaust is studying Anne Frank. Anne Frank was a young girl that was Jewish. She was normal and had an entertaining life. When Hitler came into power the Frank family was in Amsterdam. Annes sister, Margot, got a call-up notice. That meant Margot had to register with the goverment where she lived. Otto Frank, their father, thenRead MoreCorrie Ten Boom From The Hiding Place And Anne Frank1012 Words   |  5 PagesCorrie Ten Boom from The Hiding Place and Anne Frank From Anne Frank s Diary were two of the of the many people that were living during the Holocaust period. The Holocaust which took place in the late 1930’s and throughout the 1940’s Adolf Hitler an anti-Jewish man came to power in Germany. During this Germany was in a great depression due to their loss of World War One. Hitler promised restoration and power and he was easily accepted. Once Adolf was in power he began to invade countries aroundRead MoreAnne Frank Was A Dutch Girl Who Lived During The Jewish Antisemitism Period1296 Words   |   6 PagesAnne Frank was a dutch girl who lived during the jewish antisemitism period and unfortunately died in the Holocaust. Born in Frankfurt (Germany), on June 12, 1929 she used to live with her older sister, Margot, her father, Otto and her mother, Edith until one day the nazi s ideas reached the town were they used to live. Her life has been plenty of adventures and bad moments that she had to overpass. All of these horrible adventures that she went through were able to be known by the people thanksRead MoreThe Horror of Genocide in Our World 1065 Words   |  4 Pagesmentions the Diary of Anna Frank and talks about all the bad things that he went through and explains how men and women and children were killed. He also explains how the Diary of Anna Frank explains everything right in detail and how she was able to hide and write here diary. Goldhagen then goes and talks to a women who was a holocaust survivor and she shows him a map that she had marked where the holocaust wa s involved and where she had to march in the line of women during the holocaust. She explains howRead MoreAnne Frank: The Diary of a Young Girl Essays1608 Words   |  7 Pagesthe Holocaust, Anne Frank was an incredibly memorable girl due to the publication of her diary. Anne Frank was a liberal Jew; as for she did not follow all the traditions of Judaism. On the fourteenth of August 1944, a group of German uniformed police arrested the Frank family and was sent into The House of Detention, transitioned into the Westerbork Transit Camp and then to the Auschwitz concentration camp. In July 1945, after the Red Cross confirmed the death of the Frank sisters, Otto Frank passedRead MoreThe Diary Of A Young Girl1537 Words   |  7 PagesAnn Frank was a significant German-Jewish diarist. She was known for writing diary while hiding in the attic for escaping from Nazi party’s catching. (Roosevelt) Therefore, Ann Frank’s family and another family hid in the â€Å"secret Ann ex† in seclusion which is isolated from the outside world at Amsterdam. They lived crowded, confronted hunger, and fed up with the life in living at the confined attic (back of the book). For the next difficult two years, Ann Frank kept on her diary and recorded whatRead MoreThe Holocaust Was The Systematic Killing Of Over 6 Million Jews1471 Words   |  6 PagesThe holocaust was the systematic killing of over 6 million Jews by the Nazis and their partners. Although many Jews were killed, many were also able to survive the gruesome times ahead of them, such as the Brichta Family and the Grossman Family. The Bricta family consisted of Hermann Brichta, Toni Brichta, Franz Brichta, and their close relative Fritz Wasservogel. Hermann Brichta was born on a farm in 1897 surrounded by neighboring Czechs. Hermann was an active participant in WWI and was dischargedRead MoreAnne Frank s Diary Of A Young Girl1919 Words   |  8 Pagesthe Holocaust, Anne Frank was an incredibly memorable girl due to the publication of her diary. Anne Frank was a liberal Jew; as for she did not follow all the traditions of Judaism. On the fourteenth of August 1944, a group of German uniformed police arrested the Frank family and was sent into The House of Detention, transitioned into the Westerbork Transit Camp and then to the Auschwitz concentration camp. In July 1945, after the Red Cross confirmed the death of the Frank sisters, Otto Frank passedRead MoreAnalysis of the Diary of Anne Frank1876 Words   |  8 PagesFilm Analysis of The Diary of Anne Frank The Diary of Anne Frank is a powerful non-fiction film based on the diary of a young Jewish girl who went into hiding with her family in 1942 to escape the Nazi persecution. Filmed in 1959, George Stevens brilliant usage of mise-en-scene successfully made this movie thought provoking and emotional. Mise-en-scene is one of the four film components that allow motion pictures to serve as a medium of communication. Films use this component to incorporate aRead MoreHuman Oppressiveness in Two Kinds and AP Essay2357 Words   |  10 Pagestheir beliefs, their values, their likeness, their methodology, and their stubborn ignorance of a new time onto their future counterparts. So by oppression, I should be completely clear that I’m not referring to the Iron Curtain of Russia, or the holocaust of Germany, or the Christian Spanish Inquisition; events that unarguably altered the course of history by wreaking havoc on the people – I’m speaking of a much more subtle force: Societal structure, the kind that silently controls the people without

Blackberry vs Iphone Free Essays

Abstract The aim of this research was to investigate which is the best smart phone brand between Blackberry and Iphone by measuring the effectiveness of both marketing mix; Product, Price, Place and Promotions. A theoretical framework has been constructed and the group chose to conduct an online survey; using the website that enables users to create their own web-survey, in order to acquire the needed data for this research. The results indicate that the best smart phone so far is Blackberry because their company marketing mixes have been greatly positioned in the people’s mind and preferences. We will write a custom essay sample on Blackberry vs Iphone or any similar topic only for you Order Now The marketing mix is a business tools in marketing product. The marketing mix is often crucial when determining a product or brand’s unique selling point (the unique quality that differentiates a product from its competitors) and is often synonymous with the four P’s (Borden, Neil. 1960). It is recommend that the marketing mix implemented by Blackberry is the most effective for mobile phone industry; as well as the smart phone, and the strategy lies within it should be followed and exaggerated from time to time to capture the greater demand of consumers. . INTRODUCTION There has been a massive trend in the mobile industry over these past five years. But in developing countries like Malaysia, the trend has just arrived here a couple years back. Every people walk by and teenagers run through, all with their brand new smart phones. Laughter and joy have encountered their live since the existence of the smart phone. 1. History IBM Simon was designed in 1992 and shown as a c oncept product in a computer trade exhibition took place in Las Vegas, Nevada. It was published and sold by BellSouth in 1993, and besides being a mobile phone, it also contained a calendar, address book, world clock, calculator, note pad, e-mail client, the ability to send and receive  faxes, and games. It had no physical buttons, instead customers used a  touch screen  to select telephone numbers with a finger or create faxes and memos with an optional stylus. Text was entered with a unique on-screen â€Å"predictive† keyboard. The term smart phone was used when Ericsson introduced the concept phone, GS88 and it was the first device labeled ‘smart phone. The trend of smart phone has been a great business to mobile entrepreneurs to expand their product assortments and this opportunity has injected Malaysia’s economic to a very potential growth. Hence, it also drives the local entrepreneur to set up a franchise business from the top smart phone brand which is the essence of the development of mobile industry in Malaysia. The relatively stable prices of Smartphone’s averaging around $309 in the region will continue to drive the industry’s strong growth momentum. In Southeast Asia where smart phone penetration is still nowhere near saturation levels, we can be sure that the current sales spurt will carry on for at least the next few years (The Next. 04-30. 2012). On the other hand, Canadian Research in Motion Blackberry has taken the lead in the smart phone market and being positively challenged by Steve Job’s Apple Iphone, the American, and among the world biggest inventors in mobile and computer. Blackberry and Iphone became a tsunami in the trend of consuming smart phone. Each and every part of newspapers and billboards has the advertisements and promotions of both brand simultaneously, all the latest application came by; altogether with Blackberry and Iphone. People were shocked and hardly believed that they experiencing a major revolution in their communicating devices and since then, hundreds and thousands of people world-wide will queue to buy the new version of smart phone by Apple and Blackberry when it was released in the market. 1. 2 Background Responding to the tremendous wave of the smart phones, the group has initiated and conducted a research on two smart phone market leaders, Apple and Blackberry. The research was in objective to find the ‘best of the best’ by measuring the effectiveness of both marketing mixes. The group investigated the strategy they used in delivering the product to the customers and capturing the people’s interests on it. The research was named as Iphone versus Blackberry: Marketing Mix, and by this research, the group learned how well they drove the industry by changing the people’s wants into needs. 1. 3 COMPANY BACKGROUND 1. 3. 1 SMARTPHONE BLACKBERRY Blackberry is a line of Smartphone device. It developed and designed by Canadian company Research in Motion (RIM) since 1999. The function of the Smartphone Blackberry is a personal digital assistant, internet browsers, gaming devices, portable media players and so on. Their ability to sent and achieve email and instant massages is the primarily for maintaining a high level of security thought on device massages encryption. The device supports a large variety of instant massaging features including Blackberry Messengers (BBM). The first Blackberry device was introduced as a two way pager in Germany since 1999. The name of Smartphone was coined by the marketing company Lexicon Branding. Smartphone Blackberry was released to support push the email, mobile telephone, text messaging, via internet faxing, web browsing and others wireless information services. This is an example of convergent device. The RIM 850 and 857 used the Data Tac network is the original Blackberry device. Smartphone Blackberry is the first made headway in the marketplace by concentrating by email. The Blackberry email service to non-Blackberry devices currently offers from RIM. For example is the Palm Treo; through its Blackberry connect software. The original device had a monochrome display, but all current models have color displays. All models had a built-in QWERTY keyboard, optimized for thumbing, the use of only the thumbs to type. The models are the all-touch Torch 9850/9860 except for the Storm series. 1. 3. 2 SMARTPHONE IPHONE Iphone also one of part line of the Smartphone designed. The market is by Apple Inc and it was unveiled by Steve Job, the CEO of Apple on January 2007. The iPhone 4s; the generation 5th generation iPhone was announced on October 2011 and released 10 days later. The function in iPhone 4 is a touch screen slate Smartphone also develop by Apple Inc. It is particularly marketed for video calling, consumption of media such as books and periodicals, movies and games and also for general web and email access. It was released in United Kingdom, France, Germany and Japan. Apple Inc. announced about iPhone 4 on 2010 at San Francisco. It runs Apple’s iOS operating system, the same operating system as used on prior iPhones, the iPad and the iPod Touch. The mainly control by the user’s fingertips on the multi-touch display. It is sensitive to fingertip contact and the latest operating system release is iOS 5. 1. The new design, which incorporated a UN insulated stainless steel frame that acts as the device’s antenna is the most noticeable difference between the iPhone 4 and its predecessors. The internal components are situated between two panels of chemically strengthened alumina glass. It has an Apple A4 processor and 512 MB of eDRAM. It predeceases and four times that of the original iPhone. Its 3. 5-inch (89  mm)  LED backlit  liquid crystal display  with a 960? 640 pixel resolution is marketed as the â€Å"Retina Display†. 1. 4 SCOPE OF PROJECT The project is about the comparison of Marketing Mix between Apple Inc. Corperation and Blackberry Company from United States of American which both of pioneer leading inventors for ‘Smart Phone’ in the world. Thus, it is focused on the several chosen model of Smart phone introduced by both company based on the Tools of Marketing Mix; product, Price, Place and Promotion (4P’s) in which will be the measurement methods of the comparison. 1. 4. 1 Location 1. 3. 1. 1 The research is conducted in Bandar Baru Bangi, Selangor and the respondent is estimated around 1000 to 2000 people. 1. 4. 2 Respondents segmentation: 1. 3. 2. 1 Numbers of respondents: 100 internet users 1. 3. 2. 2 Tools of research: 1. 3. 2. Researches are using 100% questionnaires via Internet Survey and not have other method. 1. 4. 2. 4 Microsoft Project used in structuring the Gantt chart. 1. 4. 3 Limitations of project: 1. 4. 3. 1 Website does not provide the required †¢ Groups were experiencing the difficulties in seeking the information about the company which th e company’s websites does not prove the required information. 1. 4. 3. 3 Internal conflict †¢ Group members also caused negative effects on project from internal conflict †¢ For example, group cannot give the full commitment with other for find the information to collect the data in work project. . Objective of Project 1. Aim: Revealing the best brand for the consumer based on the Marketing Mix 2. Objective 1. Learning the fundamentals of project management. 2. Improving the studies on research methodology such as collecting information, interpreting data and conducting survey 3. Applying the teamwork theories while initiating the project. 6. Problem Statement / Research Question Marketing mix is a generally phase used to describe the different kinds choices organization have to in the whole process of bringing a product or service to market. The 4Ps is one way probably the best known way of defining the marketing mix and was first expressed. (1960, EMJ McCarthy) A problem faced by the marketing mix for Smartphone between BlackBerry and I phone. People want to know how companies can manage the marketing mix with competitor from 4 sides 4Ps. Firstly is services or product, people want to know the features does it have to meet these needs and there are any features they missed out or including costly features that the customer won’t actually used, how and where will the people use it. Secondly is about the place in marketing mix, people want more to know where do buyer look for the Smartphone product or services, the customer need used a sales force or attend the trade fairs or make online submission or others. For marketing mix in price, the problem statement people more to known what the value of the product or services to the buyer and what the offered to trade customer. At the last problem statement is marketing mix it is people want to know is about promotion, what the best promotion company used their Smartphone in the press or on TV, radio or internet and others. . Target User The purpose of this research was to examine which is the best smart phone brand between Blackberry and Apple I Phone based on the marketing mix of each product. Below are the people who were targeted on the research: 1. 7. 1 Blackberry and Apple I Phone users. †¢ Both smart phone brand users were the target user and also the respondents of this research. 1. 7. 2 Other smart phone users and future users. †¢ Besides both brand users, other brand and non- users were also became the target user as they also the target audience for the companies. 1. LITERATURE REVIEW 2. Definition of marketing mix 2. 2 4Ps Nowadays, the demands of new technology of smart phones become increasing from day to day. As the demands have been climbing up, all producers of the smart phones are compete with each other in producing the best products that meet the consumer’s demand. In this project paper, we are trying to explore on the element of marketing mix which are product, place, price and promotion of the smart phones produced by Apple and Blackberry. These two companies are well known as the prime producers of the smart phones because of their high technology. In link with that, this research is trying to focus on how the products affect the customer satisfaction. Customer satisfaction is very important thing to consider by the producers as it will affect the sale of the products and automatically increase the revenue. For Apple company, it is already known as the manufacturer of smart phones that manage to penetrates their products well into the market. Starting from the first model of Iphone, they finally capture the customer attention by their latest smart phone which is Iphone 4s. Blackberries also do not want to miss the opportunity to introduce their smart phones to the smart phones lovers. They have come out with the latest smart phones in order to fulfill the consumer’s needs and wants. How well their performance to attract the consumers to realize that their products exist in the market? This research will determine how well their marketing in promoting their products. Apple and Blackberry are known as the great company that come out with smart phones and certainly there are no other competitors can defeat them as their products and services are in the very good level of quality. There is a connection between service quality and customer satisfaction. If the service quality is in the very high level, there will be an increasing in customer satisfaction and it will keep the customer retention towards the products. As the example, Blackberry has produced variety of smart phones starting from Bold 1 until Bold 5 as well as the demand of the consumers whom wants the latest version on smart phones. The same things are happening to Apple Company which has produced their product series of Iphone and the latest one is Iphone 4s. This kind of situation shows that service quality plays an important role in adding up the customer satisfy Harvard Bureau of Business Research already did a research regarding marketing mix of food manufacturer in 1929. The primary objective of that research is to determine common figures of expenses for various marketing functions among food manufacturing companies. We are trying to do a kind of similar research paper on marketing mix for Blackberry and Apple Iphone to see which types between product, place, promotion and price is more effective in selling the products. The list of four elements of 4p’s can be explained in more details. According to Borden, Neil H, the first element for product means what types of product lines that the company wants to offer. For example, the quality and design of certain product. Besides that, the new product policy should be considered too and research and development need to be done carefully. Secondly, is the place for selling the product. The manufacturer needs to consider the suitable place to sell their product so there will be no loss in the future. They need to determine where to put the product and make sure that the product can be accepted in that place. Next, promotion also is the most important element in marketing mix. Promotion is the hardest part for manufacturer to promote their products. Last but not least, price also plays an important role in marketing mix. Price level must be determine whether it is suitable and affordable enough for the consumers to get the products. Marketing mix is related to the consumer’s buying behavior, the trade behavior, competition’s position and behavior, and also government’s behavior. Marketing mix need to be understanding well by the manufacturer as it has proved that it help as a device in teaching, business problem solving, and as an aid of thinking in marketing. In research process, there will be a tool that would help in gathering the findings. For this research, there are several methods that have been used in collecting the findings. Firstly, by using the questionnaire method. The questionnaires have been given to the 100 people in order to find out the answer on element of marketing mix and how the products affect the customer satisfaction. The interviewing method also be use to collect the information. The interviewing session is between the researcher and the Blackberry and Apple Iphone seller around Selangor region. 3. 0 METHODOLOGY Our group had various method of using in the research. Among the method we used is questionnaire to get the response from people using Smartphone Blackberry and Iphone. It was distributing 100 questioners to people answer and get feedback as my research from their perception. Other else, our group also searching from internet for get much information and many examples about how many people using Smart Phone like Blackberry and Iphone in Malaysian and the questionnaire. In order that, we are always ask our lecturer Puan Hasnira as my lecturer the Group Project subject for monitoring. Other various we used of using in the research from interview a few friends using the Smart Phone at collage or out of collage and get the perception from this research. 1. SELECTION OF RESPONDENT †¢ For the selection of respondent we are used from both of Smartphone Apple Iphone and Blackberry brand users were the target user and also the respondents of this research. In order that, we are also used from other Smartphone user or future users, beside both brand users, other brand and non- users were also became the target user as they also the target audience for the companies. . Questionnaire In order that, the survey used by on internet for the questionnaire to promote our product. We passed the questionnaire based on Facebook, email and other else. Our group used the Survey Monkey for making the questionnaire and save all data and all answer from people. Used the survey on internet can make people to answer our questionnaire and helps makes success on survey. It’s easy to pass the questionnaire from survey buy internet. 3. Data Collection Study Besides that, have five parts on the questionnaire for making the question. Part A people answer the question based on thick the question and choose the answer based people choice. Part B is people should be underline the product are using and answer the question based on your product, also with part C and part E. Part D people should be thick the answer based on the box for answer the question. 4. PROJECT MANAGEMENT 1. WORK BREAKDOWN STRUCTURE The approach of breaking down the work used by the group in prior to converge in developing a detailed list of the activities needed to execute this project . The figure below shows the group WBS for the project. pic] 2. COLLECTING THE INFORMATION 1. Collecting information The very first step in project executing. The information collected is all about the marketing mix for Apple and Blackberry. 2. Analyzing and dividing information The information collected is being analyze and divided. 3. Gathering output The information that have been analyze are collected together to find out the results or findings 4. Moderation The process of arranging and gathering the collected data. 3. CONDUCTING INTERVIEW 1. Conducting interview Interview is the next process after information have been collected. The interview approaches is using to gather the information from the respondent. In this case, the respondent is the salesperson of Apple and Blackberry phones. 2. Analyze requirement The process of analyzing the requirement needed to identify the types of information gathered. 3. Investigating information The next process in work breakdown structure. The information gathered must be investigate to find the results. 4. Gathering output The last step is gathering the output or the information get from the interview session and arrange in correct order. 4. SURVEY 1. Survey The survey is carry out in Bandar Baru Bangi where the expected respondent is the most. 2. Endorsement of questionnaires The questionnaires prepared are distributed to the target respondent in Bandar Baru Bangi. 3. Intepreting information The process of translating the data into useful information 4. Moderation The process of arranging the data collected. 5. 0 FINDING AND ANALYSIS PHONE’S BRAND USER [pic] Figure 5. 1 explain how many people using the brands of Smartphone between genders. For male using the Smartphone Iphone is 8%, Blackberry 26% and for Non-user Smartphone is 7%. In order that genders for female using the Smartphone Iphone are 9%, Blackberry 38% and Non-user Smartphone is 12%. The higher user using Smartphone Blackberry for female and male. OCCUPATION [pic] Figure 5. 2 explain the monthly income in occupation user for the Smartphone. Monthly income below RM1000 is using the Smartphone start from student, the higher using then Smartphone is 46%, Blue Collar Worker and White Collar Worker is 2%. For monthly income around RM1000-RM3000 for student is 2%, Blue Collar Worker is 25 and White Collar is 8%. In order that for monthly income RM300 and above more to Blue Collar Worker 5% and White Collar Worker is 11%. WHAT DO YOU THINK OF THE PHONE? [pic] Figure 5. 3 explain what people think about the brands of users. Firstly for it’s a new product the user of Iphone is 8%, Blackberry is 12% and Non-user Smartphone is 3%. Iphone user said the think of the phone is 7%, blackberry is 28% and Non-user is 2% and lastly is about because a lot of people are using it for user Iphone is 2%, Blackberry is 24% and Non-user Smartphone is 14%. Many users Blackberry in this Bar Chart. WHY DO YOU CHOOSE THE PHONE? [pic] Figure 5. 4 explain why people choose the Smartphone. The user Non-user 4%, Blackberry 18% and Iphone 3% choose because the phone suits with their preferences. In order that, 5% for Non-user, 23% for Blackberry and 7% for Iphone choose the phone cause of they are like the features. And lastly because of the new trend, Smartphone Iphone support 7%, Blackberry 23% and Non-user is 10%. DO YOU THINK THAT THE PRICE OF YOUR PRODUCT IS REASONABLE? [pic] Bar Chart explains what people think the price in product is reasonable for Smartphone. Have 7% support yes and no from neither. In order that, from Smartphone Blackberry had 63% said yes and 5% said no. Smartphone Iphone 26% said the price is reasonable and 2% is not accepting the price is reasonable. DO YOU KNOW THE LATEST PROMOTION OFFERED ON THE PHONE? [pic] Figure 5. 6 explain how many people know the promotion latest in advertisement offered on the Smartphone. For television have 14% said yes, 4% said no and 1% did not hear new promotions. Radio, only 3% said yes. Internet, 45% said yes, 2% said no and did not hear the promotions. Newspaper, 18% said yes, 3% said no and 1% said did not hear new promotions. And last people know the latest promotion on banner, 5% said yes and only 1% said no. the higher people know the latest promotion on internet. WHAT IS YOUR OPINION TOWARDS THE PHONE? [pic] Figure 5. 7 explain about what opinion of people towards the phone choose. The first opinion its had 5% it is a they are don’t think that the phone is the best in market for now, also 18% people give the opinion is they are certainly hope that there is more new model to come . In order that had others such as their own opinion support 9% and the higher opinion from people its 77%, they are said the phone they are used is the best phone so far. WHICH ONE DO YOU FEEL THAT IT IS WORTH TO OWN EVEN THOUGH IT COSTS? [pic] Pie chart in Figure 5. 8 explains about which one people feel that it is worth to own even thought it costs? Have 16% people feel that IPhone it worth to their own even though it costs than BlackBerry it’s 84%. I KNOW THE NEAREST OUTLET THAT SELLS THE PHONE. [pic] Figure 5. 9 explain about how many people nearest outlet that sells the phone. And the result its 23% said disagree about nearest the outlet, 4% said neutral and the higher it’s 73% people said agree about the people know the nearest outlet that sell the phone. And many people agree about that. I FIND IT IS HARD FOR ME TO GO TO THE OULET BECAUSE IT IS NOT STRATEGICALLY LOCATED. [pic] Figure 6. 0 explain that people how to easy people go to the outlet because it is not strategically located. The result is 10% people agree the located it not good strategies, 29% said that are neutral and the higher said 61% people said disagree about the located it’s not strategies. I LIKE TO GO TO THE OUTLET TO CHECK OUT NEW MODEL BECAUSE THE OUTLET IS VERY ACCOMMODATING AND THE SERVICE IS EXCELLENT. [pic] Figure 6. 1 explain how many people agree or disagree with like to go the outlet to check out new model because the outlet is very accommodating and the service is excellent. 15% neutral, in order that 29% it’s agreed and the higher like to go the outlet to check out new model is disagree 56%. DO YOU THINK THAT THE ADVERTISEMENT BY THE COMPANY ALERTED YOU ON THE EXISTENCE OF THE PHONE? [pic] Figure 6. 2 explain what people thing about the advertisement by the company alerted on the existence of the phone? People alert the existence of the phone is 70% said yes, that mean people said yes is higher. Second is 22% people said not entirely the company alert on the existence of the phone and lastly is 8%% people said no. 6. RECOMMENDATION Based on the research findings, Apple and Blackberry should improve their marketing strategy that focus on these four elements: product, place, price and promotion. The manufacturer must determine what product that fit the customer’s need and wants. The product produced need to satisfy the customer’s demand so that they can generate more profit rather than losses. In view of place, the Apple and Blackberry companies should have a detail research to sell their products well. The wrong place can affects the sales of products. Pricing also plays an important role in selling the goods. The price need to match with the target prospect’s income and affordable to own. Last but not least, promotion is the part of a good marketing process. Without promotion, even greatest products can’t be penetrated well into the market. 7. CONCLUSION The conclusion was that our research Smartphone would last the longest in the entire device the tested. Our conclusion do support from our research paper. What we think that the research we are went smoothly and can handle any problem we have, except for the fact that the respondent in our survey it’s not satisfaction because it is not running fast in something. Therefore, we had to take measurements quickly. An interesting future for our research might involve testing about our research and marketing mix in Smartphone Blackberry and Apple IPhone to stimulate actual customer using is higher or lower in marketing mix plan. 8. REFFERENCES Abkowitz Alyssa. Hempel Jessi. Thai, Kim. How Blackberry Does It. (2009). Fortune 160,(4), pg. 92-100. Retired October 2009, from Business Sources Complete Anderson, Thomas M. What You Need to Know About Smartphones 2. 0. (2009). Kiplinger’s Personal Finance, 63, (11), pg. 79. Retrieved October 2009, from Business Source Complete. Canadian company Research In Motion (RIM) since 1999. [2]. managementparadise. com/forums/marketing- management/209000-marketing-mix-blackberry. html. Cleverly Simple. (2009). Economist, 392, (8651), pg. 80-81. Retrieved October 2009, from Business Source Complete. Datamonitor: Apple Inc. (2009). Apple Inc. SWOT Analysis, p. 1-11. Retrieved October 2009, From Digital Daily – John Paczkowski – IPhones Desire Drive (2010). How to cite Blackberry vs Iphone, Essay examples Blackberry vs Iphone Free Essays Abstract The aim of this research was to investigate which is the best smart phone brand between Blackberry and Iphone by measuring the effectiveness of both marketing mix; Product, Price, Place and Promotions. A theoretical framework has been constructed and the group chose to conduct an online survey; using the website that enables users to create their own web-survey, in order to acquire the needed data for this research. The results indicate that the best smart phone so far is Blackberry because their company marketing mixes have been greatly positioned in the people’s mind and preferences. We will write a custom essay sample on Blackberry vs Iphone or any similar topic only for you Order Now The marketing mix is a business tools in marketing product. The marketing mix is often crucial when determining a product or brand’s unique selling point (the unique quality that differentiates a product from its competitors) and is often synonymous with the four P’s (Borden, Neil. 1960). It is recommend that the marketing mix implemented by Blackberry is the most effective for mobile phone industry; as well as the smart phone, and the strategy lies within it should be followed and exaggerated from time to time to capture the greater demand of consumers. . INTRODUCTION There has been a massive trend in the mobile industry over these past five years. But in developing countries like Malaysia, the trend has just arrived here a couple years back. Every people walk by and teenagers run through, all with their brand new smart phones. Laughter and joy have encountered their live since the existence of the smart phone. 1. History IBM Simon was designed in 1992 and shown as a c oncept product in a computer trade exhibition took place in Las Vegas, Nevada. It was published and sold by BellSouth in 1993, and besides being a mobile phone, it also contained a calendar, address book, world clock, calculator, note pad, e-mail client, the ability to send and receive  faxes, and games. It had no physical buttons, instead customers used a  touch screen  to select telephone numbers with a finger or create faxes and memos with an optional stylus. Text was entered with a unique on-screen â€Å"predictive† keyboard. The term smart phone was used when Ericsson introduced the concept phone, GS88 and it was the first device labeled ‘smart phone. The trend of smart phone has been a great business to mobile entrepreneurs to expand their product assortments and this opportunity has injected Malaysia’s economic to a very potential growth. Hence, it also drives the local entrepreneur to set up a franchise business from the top smart phone brand which is the essence of the development of mobile industry in Malaysia. The relatively stable prices of Smartphone’s averaging around $309 in the region will continue to drive the industry’s strong growth momentum. In Southeast Asia where smart phone penetration is still nowhere near saturation levels, we can be sure that the current sales spurt will carry on for at least the next few years (The Next. 04-30. 2012). On the other hand, Canadian Research in Motion Blackberry has taken the lead in the smart phone market and being positively challenged by Steve Job’s Apple Iphone, the American, and among the world biggest inventors in mobile and computer. Blackberry and Iphone became a tsunami in the trend of consuming smart phone. Each and every part of newspapers and billboards has the advertisements and promotions of both brand simultaneously, all the latest application came by; altogether with Blackberry and Iphone. People were shocked and hardly believed that they experiencing a major revolution in their communicating devices and since then, hundreds and thousands of people world-wide will queue to buy the new version of smart phone by Apple and Blackberry when it was released in the market. 1. 2 Background Responding to the tremendous wave of the smart phones, the group has initiated and conducted a research on two smart phone market leaders, Apple and Blackberry. The research was in objective to find the ‘best of the best’ by measuring the effectiveness of both marketing mixes. The group investigated the strategy they used in delivering the product to the customers and capturing the people’s interests on it. The research was named as Iphone versus Blackberry: Marketing Mix, and by this research, the group learned how well they drove the industry by changing the people’s wants into needs. 1. 3 COMPANY BACKGROUND 1. 3. 1 SMARTPHONE BLACKBERRY Blackberry is a line of Smartphone device. It developed and designed by Canadian company Research in Motion (RIM) since 1999. The function of the Smartphone Blackberry is a personal digital assistant, internet browsers, gaming devices, portable media players and so on. Their ability to sent and achieve email and instant massages is the primarily for maintaining a high level of security thought on device massages encryption. The device supports a large variety of instant massaging features including Blackberry Messengers (BBM). The first Blackberry device was introduced as a two way pager in Germany since 1999. The name of Smartphone was coined by the marketing company Lexicon Branding. Smartphone Blackberry was released to support push the email, mobile telephone, text messaging, via internet faxing, web browsing and others wireless information services. This is an example of convergent device. The RIM 850 and 857 used the Data Tac network is the original Blackberry device. Smartphone Blackberry is the first made headway in the marketplace by concentrating by email. The Blackberry email service to non-Blackberry devices currently offers from RIM. For example is the Palm Treo; through its Blackberry connect software. The original device had a monochrome display, but all current models have color displays. All models had a built-in QWERTY keyboard, optimized for thumbing, the use of only the thumbs to type. The models are the all-touch Torch 9850/9860 except for the Storm series. 1. 3. 2 SMARTPHONE IPHONE Iphone also one of part line of the Smartphone designed. The market is by Apple Inc and it was unveiled by Steve Job, the CEO of Apple on January 2007. The iPhone 4s; the generation 5th generation iPhone was announced on October 2011 and released 10 days later. The function in iPhone 4 is a touch screen slate Smartphone also develop by Apple Inc. It is particularly marketed for video calling, consumption of media such as books and periodicals, movies and games and also for general web and email access. It was released in United Kingdom, France, Germany and Japan. Apple Inc. announced about iPhone 4 on 2010 at San Francisco. It runs Apple’s iOS operating system, the same operating system as used on prior iPhones, the iPad and the iPod Touch. The mainly control by the user’s fingertips on the multi-touch display. It is sensitive to fingertip contact and the latest operating system release is iOS 5. 1. The new design, which incorporated a UN insulated stainless steel frame that acts as the device’s antenna is the most noticeable difference between the iPhone 4 and its predecessors. The internal components are situated between two panels of chemically strengthened alumina glass. It has an Apple A4 processor and 512 MB of eDRAM. It predeceases and four times that of the original iPhone. Its 3. 5-inch (89  mm)  LED backlit  liquid crystal display  with a 960? 640 pixel resolution is marketed as the â€Å"Retina Display†. 1. 4 SCOPE OF PROJECT The project is about the comparison of Marketing Mix between Apple Inc. Corperation and Blackberry Company from United States of American which both of pioneer leading inventors for ‘Smart Phone’ in the world. Thus, it is focused on the several chosen model of Smart phone introduced by both company based on the Tools of Marketing Mix; product, Price, Place and Promotion (4P’s) in which will be the measurement methods of the comparison. 1. 4. 1 Location 1. 3. 1. 1 The research is conducted in Bandar Baru Bangi, Selangor and the respondent is estimated around 1000 to 2000 people. 1. 4. 2 Respondents segmentation: 1. 3. 2. 1 Numbers of respondents: 100 internet users 1. 3. 2. 2 Tools of research: 1. 3. 2. Researches are using 100% questionnaires via Internet Survey and not have other method. 1. 4. 2. 4 Microsoft Project used in structuring the Gantt chart. 1. 4. 3 Limitations of project: 1. 4. 3. 1 Website does not provide the required †¢ Groups were experiencing the difficulties in seeking the information about the company which th e company’s websites does not prove the required information. 1. 4. 3. 3 Internal conflict †¢ Group members also caused negative effects on project from internal conflict †¢ For example, group cannot give the full commitment with other for find the information to collect the data in work project. . Objective of Project 1. Aim: Revealing the best brand for the consumer based on the Marketing Mix 2. Objective 1. Learning the fundamentals of project management. 2. Improving the studies on research methodology such as collecting information, interpreting data and conducting survey 3. Applying the teamwork theories while initiating the project. 6. Problem Statement / Research Question Marketing mix is a generally phase used to describe the different kinds choices organization have to in the whole process of bringing a product or service to market. The 4Ps is one way probably the best known way of defining the marketing mix and was first expressed. (1960, EMJ McCarthy) A problem faced by the marketing mix for Smartphone between BlackBerry and I phone. People want to know how companies can manage the marketing mix with competitor from 4 sides 4Ps. Firstly is services or product, people want to know the features does it have to meet these needs and there are any features they missed out or including costly features that the customer won’t actually used, how and where will the people use it. Secondly is about the place in marketing mix, people want more to know where do buyer look for the Smartphone product or services, the customer need used a sales force or attend the trade fairs or make online submission or others. For marketing mix in price, the problem statement people more to known what the value of the product or services to the buyer and what the offered to trade customer. At the last problem statement is marketing mix it is people want to know is about promotion, what the best promotion company used their Smartphone in the press or on TV, radio or internet and others. . Target User The purpose of this research was to examine which is the best smart phone brand between Blackberry and Apple I Phone based on the marketing mix of each product. Below are the people who were targeted on the research: 1. 7. 1 Blackberry and Apple I Phone users. †¢ Both smart phone brand users were the target user and also the respondents of this research. 1. 7. 2 Other smart phone users and future users. †¢ Besides both brand users, other brand and non- users were also became the target user as they also the target audience for the companies. 1. LITERATURE REVIEW 2. Definition of marketing mix 2. 2 4Ps Nowadays, the demands of new technology of smart phones become increasing from day to day. As the demands have been climbing up, all producers of the smart phones are compete with each other in producing the best products that meet the consumer’s demand. In this project paper, we are trying to explore on the element of marketing mix which are product, place, price and promotion of the smart phones produced by Apple and Blackberry. These two companies are well known as the prime producers of the smart phones because of their high technology. In link with that, this research is trying to focus on how the products affect the customer satisfaction. Customer satisfaction is very important thing to consider by the producers as it will affect the sale of the products and automatically increase the revenue. For Apple company, it is already known as the manufacturer of smart phones that manage to penetrates their products well into the market. Starting from the first model of Iphone, they finally capture the customer attention by their latest smart phone which is Iphone 4s. Blackberries also do not want to miss the opportunity to introduce their smart phones to the smart phones lovers. They have come out with the latest smart phones in order to fulfill the consumer’s needs and wants. How well their performance to attract the consumers to realize that their products exist in the market? This research will determine how well their marketing in promoting their products. Apple and Blackberry are known as the great company that come out with smart phones and certainly there are no other competitors can defeat them as their products and services are in the very good level of quality. There is a connection between service quality and customer satisfaction. If the service quality is in the very high level, there will be an increasing in customer satisfaction and it will keep the customer retention towards the products. As the example, Blackberry has produced variety of smart phones starting from Bold 1 until Bold 5 as well as the demand of the consumers whom wants the latest version on smart phones. The same things are happening to Apple Company which has produced their product series of Iphone and the latest one is Iphone 4s. This kind of situation shows that service quality plays an important role in adding up the customer satisfy Harvard Bureau of Business Research already did a research regarding marketing mix of food manufacturer in 1929. The primary objective of that research is to determine common figures of expenses for various marketing functions among food manufacturing companies. We are trying to do a kind of similar research paper on marketing mix for Blackberry and Apple Iphone to see which types between product, place, promotion and price is more effective in selling the products. The list of four elements of 4p’s can be explained in more details. According to Borden, Neil H, the first element for product means what types of product lines that the company wants to offer. For example, the quality and design of certain product. Besides that, the new product policy should be considered too and research and development need to be done carefully. Secondly, is the place for selling the product. The manufacturer needs to consider the suitable place to sell their product so there will be no loss in the future. They need to determine where to put the product and make sure that the product can be accepted in that place. Next, promotion also is the most important element in marketing mix. Promotion is the hardest part for manufacturer to promote their products. Last but not least, price also plays an important role in marketing mix. Price level must be determine whether it is suitable and affordable enough for the consumers to get the products. Marketing mix is related to the consumer’s buying behavior, the trade behavior, competition’s position and behavior, and also government’s behavior. Marketing mix need to be understanding well by the manufacturer as it has proved that it help as a device in teaching, business problem solving, and as an aid of thinking in marketing. In research process, there will be a tool that would help in gathering the findings. For this research, there are several methods that have been used in collecting the findings. Firstly, by using the questionnaire method. The questionnaires have been given to the 100 people in order to find out the answer on element of marketing mix and how the products affect the customer satisfaction. The interviewing method also be use to collect the information. The interviewing session is between the researcher and the Blackberry and Apple Iphone seller around Selangor region. 3. 0 METHODOLOGY Our group had various method of using in the research. Among the method we used is questionnaire to get the response from people using Smartphone Blackberry and Iphone. It was distributing 100 questioners to people answer and get feedback as my research from their perception. Other else, our group also searching from internet for get much information and many examples about how many people using Smart Phone like Blackberry and Iphone in Malaysian and the questionnaire. In order that, we are always ask our lecturer Puan Hasnira as my lecturer the Group Project subject for monitoring. Other various we used of using in the research from interview a few friends using the Smart Phone at collage or out of collage and get the perception from this research. 1. SELECTION OF RESPONDENT †¢ For the selection of respondent we are used from both of Smartphone Apple Iphone and Blackberry brand users were the target user and also the respondents of this research. In order that, we are also used from other Smartphone user or future users, beside both brand users, other brand and non- users were also became the target user as they also the target audience for the companies. . Questionnaire In order that, the survey used by on internet for the questionnaire to promote our product. We passed the questionnaire based on Facebook, email and other else. Our group used the Survey Monkey for making the questionnaire and save all data and all answer from people. Used the survey on internet can make people to answer our questionnaire and helps makes success on survey. It’s easy to pass the questionnaire from survey buy internet. 3. Data Collection Study Besides that, have five parts on the questionnaire for making the question. Part A people answer the question based on thick the question and choose the answer based people choice. Part B is people should be underline the product are using and answer the question based on your product, also with part C and part E. Part D people should be thick the answer based on the box for answer the question. 4. PROJECT MANAGEMENT 1. WORK BREAKDOWN STRUCTURE The approach of breaking down the work used by the group in prior to converge in developing a detailed list of the activities needed to execute this project . The figure below shows the group WBS for the project. pic] 2. COLLECTING THE INFORMATION 1. Collecting information The very first step in project executing. The information collected is all about the marketing mix for Apple and Blackberry. 2. Analyzing and dividing information The information collected is being analyze and divided. 3. Gathering output The information that have been analyze are collected together to find out the results or findings 4. Moderation The process of arranging and gathering the collected data. 3. CONDUCTING INTERVIEW 1. Conducting interview Interview is the next process after information have been collected. The interview approaches is using to gather the information from the respondent. In this case, the respondent is the salesperson of Apple and Blackberry phones. 2. Analyze requirement The process of analyzing the requirement needed to identify the types of information gathered. 3. Investigating information The next process in work breakdown structure. The information gathered must be investigate to find the results. 4. Gathering output The last step is gathering the output or the information get from the interview session and arrange in correct order. 4. SURVEY 1. Survey The survey is carry out in Bandar Baru Bangi where the expected respondent is the most. 2. Endorsement of questionnaires The questionnaires prepared are distributed to the target respondent in Bandar Baru Bangi. 3. Intepreting information The process of translating the data into useful information 4. Moderation The process of arranging the data collected. 5. 0 FINDING AND ANALYSIS PHONE’S BRAND USER [pic] Figure 5. 1 explain how many people using the brands of Smartphone between genders. For male using the Smartphone Iphone is 8%, Blackberry 26% and for Non-user Smartphone is 7%. In order that genders for female using the Smartphone Iphone are 9%, Blackberry 38% and Non-user Smartphone is 12%. The higher user using Smartphone Blackberry for female and male. OCCUPATION [pic] Figure 5. 2 explain the monthly income in occupation user for the Smartphone. Monthly income below RM1000 is using the Smartphone start from student, the higher using then Smartphone is 46%, Blue Collar Worker and White Collar Worker is 2%. For monthly income around RM1000-RM3000 for student is 2%, Blue Collar Worker is 25 and White Collar is 8%. In order that for monthly income RM300 and above more to Blue Collar Worker 5% and White Collar Worker is 11%. WHAT DO YOU THINK OF THE PHONE? [pic] Figure 5. 3 explain what people think about the brands of users. Firstly for it’s a new product the user of Iphone is 8%, Blackberry is 12% and Non-user Smartphone is 3%. Iphone user said the think of the phone is 7%, blackberry is 28% and Non-user is 2% and lastly is about because a lot of people are using it for user Iphone is 2%, Blackberry is 24% and Non-user Smartphone is 14%. Many users Blackberry in this Bar Chart. WHY DO YOU CHOOSE THE PHONE? [pic] Figure 5. 4 explain why people choose the Smartphone. The user Non-user 4%, Blackberry 18% and Iphone 3% choose because the phone suits with their preferences. In order that, 5% for Non-user, 23% for Blackberry and 7% for Iphone choose the phone cause of they are like the features. And lastly because of the new trend, Smartphone Iphone support 7%, Blackberry 23% and Non-user is 10%. DO YOU THINK THAT THE PRICE OF YOUR PRODUCT IS REASONABLE? [pic] Bar Chart explains what people think the price in product is reasonable for Smartphone. Have 7% support yes and no from neither. In order that, from Smartphone Blackberry had 63% said yes and 5% said no. Smartphone Iphone 26% said the price is reasonable and 2% is not accepting the price is reasonable. DO YOU KNOW THE LATEST PROMOTION OFFERED ON THE PHONE? [pic] Figure 5. 6 explain how many people know the promotion latest in advertisement offered on the Smartphone. For television have 14% said yes, 4% said no and 1% did not hear new promotions. Radio, only 3% said yes. Internet, 45% said yes, 2% said no and did not hear the promotions. Newspaper, 18% said yes, 3% said no and 1% said did not hear new promotions. And last people know the latest promotion on banner, 5% said yes and only 1% said no. the higher people know the latest promotion on internet. WHAT IS YOUR OPINION TOWARDS THE PHONE? [pic] Figure 5. 7 explain about what opinion of people towards the phone choose. The first opinion its had 5% it is a they are don’t think that the phone is the best in market for now, also 18% people give the opinion is they are certainly hope that there is more new model to come . In order that had others such as their own opinion support 9% and the higher opinion from people its 77%, they are said the phone they are used is the best phone so far. WHICH ONE DO YOU FEEL THAT IT IS WORTH TO OWN EVEN THOUGH IT COSTS? [pic] Pie chart in Figure 5. 8 explains about which one people feel that it is worth to own even thought it costs? Have 16% people feel that IPhone it worth to their own even though it costs than BlackBerry it’s 84%. I KNOW THE NEAREST OUTLET THAT SELLS THE PHONE. [pic] Figure 5. 9 explain about how many people nearest outlet that sells the phone. And the result its 23% said disagree about nearest the outlet, 4% said neutral and the higher it’s 73% people said agree about the people know the nearest outlet that sell the phone. And many people agree about that. I FIND IT IS HARD FOR ME TO GO TO THE OULET BECAUSE IT IS NOT STRATEGICALLY LOCATED. [pic] Figure 6. 0 explain that people how to easy people go to the outlet because it is not strategically located. The result is 10% people agree the located it not good strategies, 29% said that are neutral and the higher said 61% people said disagree about the located it’s not strategies. I LIKE TO GO TO THE OUTLET TO CHECK OUT NEW MODEL BECAUSE THE OUTLET IS VERY ACCOMMODATING AND THE SERVICE IS EXCELLENT. [pic] Figure 6. 1 explain how many people agree or disagree with like to go the outlet to check out new model because the outlet is very accommodating and the service is excellent. 15% neutral, in order that 29% it’s agreed and the higher like to go the outlet to check out new model is disagree 56%. DO YOU THINK THAT THE ADVERTISEMENT BY THE COMPANY ALERTED YOU ON THE EXISTENCE OF THE PHONE? [pic] Figure 6. 2 explain what people thing about the advertisement by the company alerted on the existence of the phone? People alert the existence of the phone is 70% said yes, that mean people said yes is higher. Second is 22% people said not entirely the company alert on the existence of the phone and lastly is 8%% people said no. 6. RECOMMENDATION Based on the research findings, Apple and Blackberry should improve their marketing strategy that focus on these four elements: product, place, price and promotion. The manufacturer must determine what product that fit the customer’s need and wants. The product produced need to satisfy the customer’s demand so that they can generate more profit rather than losses. In view of place, the Apple and Blackberry companies should have a detail research to sell their products well. The wrong place can affects the sales of products. Pricing also plays an important role in selling the goods. The price need to match with the target prospect’s income and affordable to own. Last but not least, promotion is the part of a good marketing process. Without promotion, even greatest products can’t be penetrated well into the market. 7. CONCLUSION The conclusion was that our research Smartphone would last the longest in the entire device the tested. Our conclusion do support from our research paper. What we think that the research we are went smoothly and can handle any problem we have, except for the fact that the respondent in our survey it’s not satisfaction because it is not running fast in something. Therefore, we had to take measurements quickly. An interesting future for our research might involve testing about our research and marketing mix in Smartphone Blackberry and Apple IPhone to stimulate actual customer using is higher or lower in marketing mix plan. 8. REFFERENCES Abkowitz Alyssa. Hempel Jessi. Thai, Kim. How Blackberry Does It. (2009). Fortune 160,(4), pg. 92-100. Retired October 2009, from Business Sources Complete Anderson, Thomas M. What You Need to Know About Smartphones 2. 0. (2009). Kiplinger’s Personal Finance, 63, (11), pg. 79. Retrieved October 2009, from Business Source Complete. Canadian company Research In Motion (RIM) since 1999. [2]. managementparadise. com/forums/marketing- management/209000-marketing-mix-blackberry. html. Cleverly Simple. (2009). Economist, 392, (8651), pg. 80-81. Retrieved October 2009, from Business Source Complete. Datamonitor: Apple Inc. (2009). Apple Inc. SWOT Analysis, p. 1-11. Retrieved October 2009, From Digital Daily – John Paczkowski – IPhones Desire Drive (2010). How to cite Blackberry vs Iphone, Papers